Is the study of animal behavior being marginalized when used as a marketing tool?

I found a website yesterday, specializing in dog boarding. What alarmed me was they stated, "our camp counselors” are, “certified in dog behavior.” When I inquired, which I did, I was told they go through an in-house training program lasting a couple of weeks or less! The problem I see with using the designation “certified in dog behavior” is, it makes the study of animal behavior, appear to be no more than friendly dog advice obtained from anyone, while marginalizing the very individuals who can and are educated to help the most. This is a disservice to the dog owner and the industry.

What is the difference between training and behavior problem solving

“Behavior modification exercises are NOT, repeat NOT, obedience exercises. At the very outset, clients should be disabused of the notion that this is fancy obedience.” Karen L. Overall, MA, VMD, PhD, ACVB, ABS Center for Neurobiology and Behavior, Psychiatry Department, University of Pennsylvania School of Medicine. In August 2006, the first Journal of Veterinary Behavior was published. This first publication included an article titled “Good trainers: How to identify one and why this is important to your practice of veterinary medicine.” The article emphasized why it is important to choose the right dog trainer emphasizing characteristics, training methods, tools and how punishment should be addressed. Understanding the differences when making your choice for training and behavior problem solving creates a win-win situation for you and your pet.